Advertise with Family Trails
Be there when a family
plans their crossing.
Readers arrive here planning their own Coast to Coast: which beds to book, who moves the bags, where to eat on each stage. Put your business beside the exact day they are reading about, or across the whole site. Book it yourself in a few minutes, upload your own banner, pay by card, and manage everything from one private link. No sales calls, no invoices to chase.
Three placements
Standard sizes, one honest price list
Every placement is a standard IAB banner size that any designer or free tool can export. Pay a flat rate per day for exclusive use of the slot, or prepay a budget that is only spent as your banner is actually seen or clicked.
Leaderboard 728×90 (+ optional 320×100 mobile)
Trail strip
Where: Every page of the site: home, the planner and all seventeen day pages.
The gold band readers pass on every page. Best for luggage transfer, guidebooks, gear and anyone who serves the whole route.
Medium rectangle 300×250
Planner rectangle
Where: The Plan-your-walk page: stage table, overnight ledger, budget and GPS downloads.
The highest-intent page on the site. Readers here are choosing beds, taxis and dates for their own crossing.
Medium rectangle 300×250
Stage rectangle
Where: One day's journal page, in the sidebar beside where we slept and ate that night.
For the B&B, pub, café or taxi on that exact stage: the page a walker reads while planning that day.
How the two pricing models work
By the day, or by results
- Calendar booking. Pick the days on a live availability calendar. The slot is yours alone on those days, at a flat daily rate. Book a week, a season, or the run-up to your busiest month.
- Per 1,000 views (CPM). Prepay a budget; it is spent only when your banner is actually on screen (at least half visible for a full second, the industry viewability standard). Your campaign shares unbooked days with other performance advertisers in rotation.
- Per click (CPC). Same prepaid budget, spent only when someone clicks through to your website. Views are free.
- Reader offers. Add a coupon code to any banner (“Show code TRAIL10 for 10% off”). It appears with your banner and on the reader offers page, so walkers have a reason to remember you.
| Placement | Per day | Per 1,000 views | Per click |
|---|---|---|---|
| Trail strip 728×90 (+320×100 mobile) | … | … | … |
| Planner rectangle 300×250 | … | … | … |
| Stage rectangle 300×250 | … | … | … |
Prices in USD. Minimum prepaid budget …. Card payments are handled by Stripe; we never see your card details.
Who you'll reach
Live traffic, nothing hidden
These are the site's own page-view counts for the last 30 days, split by placement and by day page, so you can see what each slot is worth before you spend anything. The site went live in September 2026; the numbers are real and will grow with it.
Loading live traffic…
Book a placement
Four steps, a few minutes
Where should your banner appear?
The small print
Advertising terms
- Banners are always labelled “Sponsored” and never change what we write about a place.
- Creatives must suit a family audience: no adult content, gambling, weapons, tobacco or vaping, misleading claims, or flashing animation. Every upload is screened automatically; anything the screener flags waits for a human look before it shows, and anything unsuitable is removed with the unused balance refunded.
- You must own or hold the rights to the artwork and the destination site must be yours.
- Calendar bookings hold the slot exclusively; performance campaigns run in rotation on unbooked days and can be paused, resumed or topped up at any time. Prepaid budgets don't expire.
- Views are counted only when at least half the banner is on screen for a full second; clicks are de-duplicated per visitor. Known crawlers are excluded.
- Changing a banner or its link after booking is free and instant. Cancellations of calendar bookings before they start are refunded in full; ask within the first day of the booking for a pro-rata refund.
- Payments are processed by Stripe. We store your business name, banner, link and email address for the campaign; nothing else.
Already advertising?
Manage your campaign
Your manage link was shown after checkout. It opens your private dashboard: live views and clicks, banner and link changes, pause, top-up and re-booking.
Need something the portal doesn't do (a bespoke package, a sponsored article, an invoice)? Leave a note on trail talk marked “advertising” and we will get back to you.